2. Brand Awareness & Credibility
A commonly heard phrase is: “I can find everything I need on Social Media and Google”. You certainly can, but the real question is: Can people find YOU?
Business Directories make it easier for people to find you, since they are usually sorted by business category and allow for tags and keywords, making it a breeze to find you. The visitors or users of the business directory will associate your brand with these keywords and after they have seen your logo a few times, maybe their next search will lead to a purchase?
As a business, credibility and trust are two invaluable characteristics that people should associate your business with. Business directories offer authentic, local reviews by other businesses in your city. If the business members trust you, then the broad audience will, too.
In addition, the business directory owners will put a huge focus on the credibility and integrity of their directory, so just the fact that you are in it speaks for itself.